We are often told, “Don’t judge a book by its cover!” but that’s exactly what we do. Your book cover is a retail package; your book is a product and the cover is the package that tells everyone about your book. People have short attention spans, and in today’s world we make decisions (including book buying decisions) in less and less time. In fact, you have about three seconds to attract a reader’s attention, and for buyers to judge whether or not there is something in that book for them.
Traditional publishers know […]