Title Writing & Back Cover Copywriting

How Do I Copyright My Book?

One of the first questions asked by new self-publishers is, “How do I copyright my book?”

Technically, copyright is automatic, by virtue of the fact that you wrote the manuscript. While copywriting your book is not required, following the simple steps to “deposit” and register your work with the US Copyright Office gives you an additional advantage in the event someone plagiarizes your work.

Your book can be copyrighted either before or after publication, either in hard-copy form or electronically. As you might expect, the electronic alternative is faster, easier, and less expensive. This method also offers the ability to monitor the status of your application online.

Basic instructions from the US Copyright office begin here:

http://www.copyright.gov/fls/fl109.html

This page contains links to other resources that will help you make the decisions that are best for your situation.

Most authors are surprised to learn that only the content of a book can be copyrighted; individual book titles are not protected by copyright law. A quick trip to Amazon will confirm that many books share identical titles. Milions and millions of books have been published. There simply aren’t enough words in the English language for each of them to have a unique title.

Series titles are another matter. These can be protected under trademark law. Trademarks are granted on a first-come basis, so it’s important to conduct a screening search to make sure your intended series title is not already in use.

A discussion of this topic and other publishing-related legal issues can be found at www.copylaw.com and many other websites.

Copyright and trademark issues are much more complex than they seem. It’s possible, but may not be advisable, to “do-it-yourself.” There’s no substitute for a consultation with your own attorney, who will apply […]

Are You Publishing a Book Series?

Publishing a book is a huge undertaking, reserved for the truly courageous. Launching a series is more challenging than launching a single book, because it’s difficult to recover from a false start. Here are a few pointers:

(1) Before launching any book, but especially a series, a survey of the competition is in order. When buyers search your topic, and even when they enter your title word for word, your cover will be displayed alonside similar best sellers at Amazon. Your cover can borrow credibility from these best sellers if it is designed to look like them. If your cover concept is significantly different from others on display, it can scare buyers away.

(2) The titles and subtitles of all the books in your series should be written well in advance of the text. An experienced book title consultant will ensure that the words resonate with, and don’t repel, buyers.

(3) The cover design of the first title will become the foundation for all the books to follow. Keeping the above research in mind, your book designer will ensure that the design is flexible enough to accommodate the longest and shortest title in the series as well as consistently highlight the brand. (See the “For Dummies” books. The subject “pops” in white, but the series title is nearly as large. It takes second place visually because it’s yellow.)

(4) Just as with cover design, pricing research is important when launching a series. Buyers who enjoyed your first book will expect the price of the others to be similar. Pricing your book accurately from the start will deliver this consistency and ward off unpleasant surprises.

You may have guessed by now that 1106 Design offers all of the above […]

Book Design and Self-Publishing Questions? Ask Them Here.

New self-publisher have questions. Lots of them. This post is an experiment. Ask your question here, and we’ll do our best to answer it, or find an expert who can. Your question can be on almost any topic related to book design: covers, interior design and typesetting, editing, indexing, best POD printer, whatever is on your mind.

1106 Design works with authors, publishers, business pros, coaches, consultants, speakers . . . anyone who wants a beautiful book, meticulously prepared to industry standards. Top-quality cover design, beautifully designed and typeset interiors, manuscript editing, indexing, title consulting, and expert advice. All available from one convenient source. All offered with our most important service, hand-holding. Attractive pricing choices to fit almost any budget. Prompt, personalized service. Satisfaction guaranteed. We’ll take better care of you and your book than any “self-publishing company.” How may we help you? Post your comment here or email us at office@1106design.com

When I Want Your Opinion, I’ll Give It To You

Ah, human nature.

I just came across this post by Irene Watson, owner of Reader Views, a long-time and well-regarded source for book reviews in the publishing industry. In it, Irene describes how she was taken aback by an author’s accusation that her staff was not professional for offering an objective opinion about the book:

http://www.bloggingauthors.com/blogging_authors/2011/3/13/authors-tell-the-truth-and-you-will-gain-brownie-points.html

Don’t feel bad, Irene. Welcome to the club. The same thing happened to us last month.

We were hired to design a book cover. It was to be the first in a series, so naturally we  wanted to make sure this first book was as strong as it could be to establish interest in future titles.

As always, we began the job by asking the author for his thoughts. After all, we want to design in the right direction from the start, and nobody can know  a book better than the author, right? Well, in this case, not so much.

The author’s first mistake was a misleading title. It had nothing to do with the content of the book, and it contained a word that any reasonable person would associate with the offerings of  a very large company. Perhaps not a trademark in the legal sense, but certainly an association that could pose a problem. When  I brought this up, his response was, “It will be good publicity for my book if a big company goes after a little author like me.” Hmm.

The author’s second mistake was to choose a cover graphic that had nothing whatever to do with the subject. And I mean nothing. We’ve seen a lot of strange choices in cover graphics over the years, but this was beyond the pale.

Shortly after our conversation, I received an email from the author’s […]

The Title Must Sell Your Book

Title writing is a unique skill that requires marketing expertise. As an author, you may be an expert in a particular subject, but that’s a different skill than being able to choose the exact words that will capture and hold a potential buyer’s attention. Read more

By |January 11th, 2009|Title Writing & Back Cover Copywriting|Comments Off