Quality Book Design More Important Now than Ever

When we spend money, on anything, we want to feel SAFE. That’s why it’s more important than ever for publishers to invest in quality book design.

Many of us have adopted a new attitude about money and spending since the “meltdown.” Let’s face it, the ground underneath us just doesn’t feel as solid as it once did. And that’s exactly why the concept of quality, in book design and in every other area of commerce, should be revisited.

Why? Because we’re all being careful with our money now. Time was, I’d hear about a product and impulse purchase it without much thought. Not now. Today, I want to be convinced that I’m getting value for my dollar, that I’m spending my money wisely, and a lot of other people feel the same way.

Book buyers look at a cover for only a few seconds before deciding to buy, or not. In that quick flash of time, a publisher must send a strong subliminal message…this book is good, this book is what you need, this book is going to help you, this book is worth the money.

While it may be tempting to buy “cheap” book cover and interior design in this financial environment, publishers do so at great risk. A book cover that looks ordinary will not send the right message to your prospective buyer. It will say, instead, I’m just another book, nothing special, better hold off on spending for now. What publisher would knowingly say that?

What do you want to know? What topics should we explore together? How can we help you along your publishing journey? Everyone here at 1106 Design wants to help. Post your comment here or email us at office@1106design.com

Michele DeFilippo, owner, 1106 Design