Publishing a book is a huge undertaking, reserved for the truly courageous. Launching a series is more challenging than launching a single book, because it’s difficult to recover from a false start. Here are a few pointers:
(1) Before launching any book, but especially a series, a survey of the competition is in order. When buyers search your topic, and even when they enter your title word for word, your cover will be displayed alonside similar best sellers at Amazon. Your cover can borrow credibility from these best sellers if it is designed to look like them. If your cover concept is significantly different from others on display, it can scare buyers away.
(2) The titles and subtitles of all the books in your series should be written well in advance of the text. An experienced book title consultant will ensure that the words resonate with, and don’t repel, buyers.
(3) The cover design of the first title will become the foundation for all the books to follow. Keeping the above research in mind, your book designer will ensure that the design is flexible enough to accommodate the longest and shortest title in the series as well as consistently highlight the brand. (See the “For Dummies” books. The subject “pops” in white, but the series title is nearly as large. It takes second place visually because it’s yellow.)
(4) Just as with cover design, pricing research is important when launching a series. Buyers who enjoyed your first book will expect the price of the others to be similar. Pricing your book accurately from the start will deliver this consistency and ward off unpleasant surprises.
You may have guessed by now that 1106 Design offers all of the above […]