Publishing Wisdom from Goldilocks

1106 Design

January 20, 2012

We all know the story of Goldilocks and the The Three Bears. In her exploration of the bears’ home, Goldilocks judged the three bowls of porridge to be too hot, too cold, and just right. She judged the three chairs as too big, too small, and just right. Finally, she judged the three beds as too hard, too soft, and just right.

Of course, Goldilocks forgot all about her preferences as soon as the three bears came home, when she rightly bolted out the door to save her life. The Goldilocks character is a pretty good metaphor for clients, I think.

To switch stories for a moment, a few weeks ago I was listening to a financial advisor on the radio. “Visit my web site and fill out the contact form,” she said. “I’ll be in touch to learn about your needs and explore how my company can help you.” She seemed knowledgable and genuinely interested, so expecting a personal follow-up, that’s exactly what I did.

Instead, I received a postcard in the mail, inviting me to a restaurant torture session, where I and a hundred others would be bribed by a free lunch to endure a “one-solution-fits-all” lecture. What a letdown.

Like Goldilocks, or any prospective client, I was looking for a financial advisor who was “just right” when I contacted this company. No matter the product or service being purchased, isn’t that what every client seeks…and deserves?

Too many companies today, especially the dreaded “self-publishing companies,” cruelly peddle one-size-fits-all solutions to hopeful authors. Instead of a custom analysis of the author’s needs by a publishing expert, a phone room full of high-pressure sales consultants use carefully crafted scripts to steer authors into pre-defined package deals that maximize company profits.

What on earth has happened to American business, and why aren’t we all bolting out the door just like Goldilocks did?

1106 Design is a publishing services company that

* appreciates the value of a one-on-one conversation;
* will honestly tell you when you don’t need one of our services;
* works with you to craft a top-quality book that will help you achieve your unique publishing goals; and
* offers the convenience of project management.

If that sounds good, contact us today. 1106 Design is small enough to deliver quality work with all the hand-holding you need, and large enough to get the job done quickly and conveniently. As Goldilocks might say, “1106 Design is just right.”

You may like these

Author Story: Meredith Angwin

Author Story: Meredith Angwin

The widespread power outages in Texas were devastating, causing over 80 deaths during severe winter storms in February 2021. Unfortunately, the Texas power crisis played out as Meredith Angwin had predicted a power crisis would occur. In her new book, Shorting the...

read more
Author Story: Nyle Kardatzke

Author Story: Nyle Kardatzke

Nyle Kardatzke is a veteran of indie publishing. Leatherport, Ohio: Tales from the Great Black Swamp is Nyle’s fifth self-published book! “All of my writing is hobby writing,” he admits. “Some people spend money on a boat or a second home; I spend money publishing...

read more
How to Self-publish a Book on Amazon

How to Self-publish a Book on Amazon

For better or worse, Amazon has enabled millions of authors to publish their books without the help of a publisher. Amazon opened the doors for authors to sell their print and ebooks directly to readers by circumventing the need to be accepted by a publishing company....

Memories of a Small Town: Steve Love’s Author Story

Memories of a Small Town: Steve Love’s Author Story

Steve Love grew up watching football. In his hometown of Nowata, Oklahoma, Steve’s mother began taking him to Nowata football games under the Friday night lights when he was about nine months old. As a high school student, he played for the Nowata Ironman team, and...

Reimagining Collaboration: Phil Simon’s Author Story

Reimagining Collaboration: Phil Simon’s Author Story

Zoom, Slack, Microsoft Teams—at the beginning of 2020, not too many people would recognize the name of even one of these tools. Twelve months later, many of us are working remotely due to COVID-19, and Zoom is so popular that it’s become a verb—to “Zoom” means to chat...