Publishing Wisdom from Goldilocks


1106 Design

January 20, 2012

We all know the story of Goldilocks and the The Three Bears. In her exploration of the bears’ home, Goldilocks judged the three bowls of porridge to be too hot, too cold, and just right. She judged the three chairs as too big, too small, and just right. Finally, she judged the three beds as too hard, too soft, and just right.

Of course, Goldilocks forgot all about her preferences as soon as the three bears came home, when she rightly bolted out the door to save her life. The Goldilocks character is a pretty good metaphor for clients, I think.

To switch stories for a moment, a few weeks ago I was listening to a financial advisor on the radio. “Visit my web site and fill out the contact form,” she said. “I’ll be in touch to learn about your needs and explore how my company can help you.” She seemed knowledgable and genuinely interested, so expecting a personal follow-up, that’s exactly what I did.

Instead, I received a postcard in the mail, inviting me to a restaurant torture session, where I and a hundred others would be bribed by a free lunch to endure a “one-solution-fits-all” lecture. What a letdown.

Like Goldilocks, or any prospective client, I was looking for a financial advisor who was “just right” when I contacted this company. No matter the product or service being purchased, isn’t that what every client seeks…and deserves?

Too many companies today, especially the dreaded “self-publishing companies,” cruelly peddle one-size-fits-all solutions to hopeful authors. Instead of a custom analysis of the author’s needs by a publishing expert, a phone room full of high-pressure sales consultants use carefully crafted scripts to steer authors into pre-defined package deals that maximize company profits.

What on earth has happened to American business, and why aren’t we all bolting out the door just like Goldilocks did?

1106 Design is a publishing services company that

* appreciates the value of a one-on-one conversation;
* will honestly tell you when you don’t need one of our services;
* works with you to craft a top-quality book that will help you achieve your unique publishing goals; and
* offers the convenience of project management.

If that sounds good, contact us today. 1106 Design is small enough to deliver quality work with all the hand-holding you need, and large enough to get the job done quickly and conveniently. As Goldilocks might say, “1106 Design is just right.”

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