Are You Blogging?

As you may recall, in our previous blog post we asked four questions to help you evaluate and improve your online presence. These questions are:

1. Who is your audience?
2. Are you blogging?
3. Who is talking about you?
4. Are you doing too much?

In this week’s blog we address the second question of “Blogger’s Block,” just as nasty as writer’s block and perhaps more insidious as it can crop up weekly, every time you sit down to blog, giving you an excuse for not communicating with your community of readers.

To avoid Blogger’s Block, you need to know your audience—the members of your online community. Knowing who you are addressing in your blog will help you avoid not knowing what to write about. “Who Is Your Audience” is the first question you must ask yourself when seeking to improve your online presence; read about it here.

We suggest using an editorial calendar, a calendar devoted to what you will post on your blog and when. Your editorial calendar can look like a regular calendar or agenda; you can download pages off the Internet or buy a pocket calendar to use for planning your blog posts. You can even install an editorial calendar plug-in on your WordPress website.

As the first step in creating your editorial calendar, decide how often to post. You don’t need to blog daily; weekly is plenty. Choose a day of the week and be consistent. Blogging weekly leaves you space in your week to post spur-of-the-moment articles to your blog should you wish to respond to a pressing current event.

In your calendar, mark any special dates that you feel require a special blog post, such as historical events, holidays, anniversaries and the like that would be applicable to your audience.

Next, brainstorm a list of topics that your readers will find appealing. Keep this list on your smartphone or computer so that you have it handy and can add to it should inspiration strike throughout your day. Take those topics and turn them into article titles. You might get two or three articles out of one topic.

Now plug these article titles into your calendar. Aim to have a couple of months scheduled; now you’ll never be stuck for something to write!

In our next blog post, we’ll talk about how to increase your audience.

You may like these

Tips for Pre-selling Books on Amazon

Tips for Pre-selling Books on Amazon

The deciding factor in my writing an article on tips for pre-selling books on Amazon was the following scenario: An author calls 1106 Design. He’s putting the finishing touches on his manuscript. He decided to work with us after researching options online. He loves...

read more
Why Does It Take So Long to Publish a Book?

Why Does It Take So Long to Publish a Book?

In truth, this blog should read, “Why does it take so long to prepare a book to self-publish?” but that long-tail keyword isn’t trending in Google. Thus, while the title reads “Why Does It Take So Long to Publish a Book?”, we are going to focus on the production end....

read more
Top Cover Design Mistakes

Top Cover Design Mistakes

Self-publishing is a personally rewarding and exciting endeavor for most indie authors, not to mention a good business strategy. The problem is when the final product ends up looking self-published. If a book looks self-published, reviewers, retailers and buyers will...

What a Book Cover Designer Does for You

What a Book Cover Designer Does for You

Indie authors understand that good cover design matters. Yet many don’t understand what professional book designers bring to the process; they don’t know what a book cover designer does. In short, a book cover designer will: Research your book’s genre Research the...

Seniors and Publishing: Top 3 FAQ about Seniors and Books

Seniors and Publishing: Top 3 FAQ about Seniors and Books

Reading is one of the greatest things that humans do. Reading has allowed us to understand history, and for thousands of years, has been a significant pastime and form of communication. Books and other types of written text have helped humans grow and become masters...