Opportunities for Authors in Changes to Facebook’s News Feed

1106 Design

January 17, 2018

In an effort to take the focus off of fake news and an overload of information from business and community pages, Facebook has announced it is changing how posts are prioritized in its news feed. The news feed is what you see when you first open up the site on your computer or smartphone, or if you click on the “Home” button in Facebook.

The priority will soon be posts from friends and family, putting the emphasis back on communicating and sharing with those who matter most to you. You’ll see fewer recipes, celebrities, magazines, newspapers, and…authors.

Basically, any Facebook page will now be much less visible in people’s Facebook feed, although it’s hard to imagine how pages can possibly get any fewer views (cough cough).

For the uninitiated:

  • A page is not the same as your personal profile and news feed. Your personal profile is what you get when you open a Facebook account.
  • Pages are like mini websites used by people, businesses and organizations who want to promote their products, services, or information.
  • Pages and personal profiles are not to be confused with groups. A Facebook group is one that people must join rather than just follow or like. You can’t “friend” a group. While a group is administered by one or two people (or more) and while these administrators may indeed be business owners or part of a marketing department, you’ll find a group to be more democratic, with less content posted by the group admins and more by group members. Groups are great for focused discussions on a particular topic, for sharing experiences and resources, giving advice and getting feedback.

Here are some ways to get around Facebook’s new policy:

  1. Start a group and invite everyone on your Facebook page to join. Groups, because they focus more on interaction between members, will be featured more prominently in news feeds. Here are the instructions on Facebook for creating a group.
  2. Educate your page followers to edit their news feed preferences to ensure they will continue to see your page posts.
  3. Invite everyone on your page to “friend” you on your personal Facebook profile page.
  4. Put more emphasis on LinkedIn and Twitter. Start playing with Instagram, which is actually a lot of fun.
  5. Use Facebook Live for recording videos rather than uploading videos to Facebook.
For a more indepth article on the impact of the changes to Facebook, read this article in the New York Times.

You may like these

Cutting Corners Can Kill Your Book and Your Brand

Cutting Corners Can Kill Your Book and Your Brand

By Wally Bock, The Writer's Edge A couple of weeks ago, I had a Zoom chat with a woman who wanted to write a book to help her business. Before we chatted, I checked out her website and her LinkedIn page. She seemed successful, mid-career, and ready to boost her brand...

read more
Book Design Checklist: What Your Designer Wants to Know

Book Design Checklist: What Your Designer Wants to Know

We’ve talked many times in this blog about the process to self-publish a book, how to research book designers and self-publishing services, and how to avoid scams. Now, here’s our Book Design Checklist of what book designers want to know about your project so that you...

read more
Tips for Pre-selling Books on Amazon

Tips for Pre-selling Books on Amazon

The deciding factor in my writing an article on tips for pre-selling books on Amazon was the following scenario: An author calls 1106 Design. He’s putting the finishing touches on his manuscript. He decided to work with us after researching options online. He loves...

Why Does It Take So Long to Publish a Book?

Why Does It Take So Long to Publish a Book?

In truth, this blog should read, “Why does it take so long to prepare a book to self-publish?” but that long-tail keyword isn’t trending in Google. Thus, while the title reads “Why Does It Take So Long to Publish a Book?”, we are going to focus on the production end....

Top Cover Design Mistakes

Top Cover Design Mistakes

Self-publishing is a personally rewarding and exciting endeavor for most indie authors, not to mention a good business strategy. The problem is when the final product ends up looking self-published. If a book looks self-published, reviewers, retailers and buyers will...