How to Choose Your Publishing Team

As the publishing team for hundreds of authors each year, we look forward to the times when we can share with our authors in their joy of winning book awards. We love posting on social media about our authors who have won book awards, and we’ve recently introduced a book awards page on our website to celebrate these prize-winning authors.

Being an author, particularly a self-published author, can be a solitary endeavor, so the opportunity for an author to share both the joy and the pain of publishing with publishing team members is important. I was reminded of this when reading a recent New York Times article, “Behind the Scenes with Editors,” which recounted the experience of editors telling their authors that their books had hit the New York Times Best Sellers List. Andy Ward of Random House spoke of sharing this news with Charles Duhigg, author of The Power of Habit:

That moment, every Wednesday afternoon, when the list shows up in our inboxes, is always fun — tense, too. There’s this moment of quiet as the attachment opens, and then you hear screams and claps and hell yesses echoing over the floor. ‘The Power of Habit’ had two publicists, a production editor, several marketers and designers, a serial rights person and a sales force that had been working for months to make it a success.

I can relate to Andy’s “hell yes!” moment, as that pretty much sums up our reaction here at 1106 Design headquarters when the lists of book awards come out and our authors are on them as winners and finalists. Virtual “hell yesses!” erupt across North America as members of the extended 1106 Design team learn the awards.

Beyond the sharing of good news, a team of publishing professionals means people with whom the indie author can noodle on ideas, talk about cover design, discuss content, and strategize for distribution. In short, the author need never feel alone with a publishing team on their side, populated by professionals as invested in the success of the book as the author.

Who Should Be on the Publishing Team?

Perhaps you noticed that the publishing team at Random House includes an editor and designers. Fortunately, the indie author’s team can and should include an editor, proofreader, book designer and typesetter. Doing so can make the difference between a book that emulates professionally published books and one that screams DIY.

As we all know, the task of promoting a book falls primarily on the author. Sales take place via online book-selling platforms such as Amazon and in bookstores. But letting people know about the book is up to the author and the publishing team. Authors can include an author marketing coach on their team, and marketing services are available to plan and execute social media strategies. Authors should also hire a website designer to review and amend existing websites or create new ones. A publishing team can also include a sales force of sorts that will help with book distribution.

Managing Your Publishing Team

How does an author keep track of all these people? At 1106 Design, each author is assigned to a project manager. The project manager coordinates with and communicates to the publishing team members, acting as a go-between for the author and various team members. So, while you have the comfort of knowing that a team is hard at work designing, editing and typesetting your book, there’s only one person with whom you need communicate.

Along that line, a company that specializes in publishing services (such as 1106 Design) has a publishing team at the ready. When dealing directly with a publishing services company, the author need only make one call to find professional publishing assistance along the lines of traditional publishing. Alternatively, authors can assemble a team of freelancers or work with multiple companies that each focus on different aspects of the publishing process.

How to Find Your Publishing Team

Regardless of which route you decide to go, here are some ideas for finding your publishing team members:

  • Do the research: Sourcing reputable freelancers and publishing services companies is as easy as doing a search on Google. Create a list of companies or people you wish to contact and then search for their name, along with the word “reviews” or “scam” or “complaints.”
  • The Alliance of Independent Authors: ALLi provides a Self-Publishing Services Watchdog and a member directory with companies rated. Authors can use both to research book publishing services.
  • Center for Book Publishing: They track and rate companies that provide publishing services here.
  • Make sure to obtain proposals from service providers and understand what services you are receiving, how they are priced, and how revisions are handled (e.g., an hourly fee for revisions over a certain number).

Whether you’re new to self-publishing or have published a book previously by yourself, you’ll appreciate having a publishing team to reach out to when the going gets tough or when you’re feeling very alone—or when you want to share the happy news of your book award win!

Make the call to the 1106 Design publishing team today. Click to get started.

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