Should Authors Invest in Audiobook Versions of Their Work?

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1106 Design

June 07, 2022

The short answer: Yes!

While some readers are still on the fence about whether to jump on the audiobook bandwagon, many have embraced audiobooks for the unique experience they can provide. This is a golden opportunity for authors to vary and bolster their revenue. According to Writers Digest, audiobooks are the fastest-growing format in publishing. Audiobooks are predicted to become a $19 billion dollar industry by 2027. There are several reasons for this.

Unlike print and ebooks, audiobooks can be enjoyed while multitasking, allowing readers to finish books without taking time from other activities to do so. Audiobooks can also offer more in the way of entertainment and education. From sound effects to musical scores, audiobooks have the potential to provide a more immersive, thematic experience than their counterparts. Furthermore, when they’re used in conjunction with their corresponding print or ebook, they can help improve reading comprehension, listening skills, and language skills. Offering an audiobook version of your work will enable your readers to access these advantages. It’ll also keep you from missing out on those extra sales, as some readers even buy the audiobook version in addition to the print or ebook version.

So, now that you know about the pros of creating an audiobook version of your work, you must be wondering how to go about it. While you may be thinking about self-narrating your audiobook, we strongly urge against it. Many factors go into creating an audiobook, from having the proper equipment to knowing how to engineer the audio files, not to mention distribution. Quality is of the utmost importance. Audible and other platforms won’t accept an audiobook unless it meets strict quality standards. The time commitment in the studio and the cost of hiring a sound engineer are often as expensive as hiring a full-service audiobook production company that will take care of everything.

At 1106 Design, we’ll walk you through every step of the process and ensure you wind up with a product you’ll be proud to sell to your readers. Do you want samples from a selection of narrators to help you choose the perfect voice? How about custom music for chapter transitions? Whatever your audiobook dreams, we’re here to make them happen. Contact us today or visit this page to learn more.

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