Are Print Books Becoming Obsolete?

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1106 Design

April 02, 2024

It may seem that print books will be pushed out of the running as the world becomes increasingly tech-driven.

We disagree.

You may have heard that print sales declined in 2023, but it was only by about 2.6% (take a look at the stats on Publishers Weekly). There will likely always be a market for print books due to the fact that computers already take up such a large chunk of our lives. Print books provide a way to unplug from technology and relax.

Furthermore, print books command a level of prestige and presence that eBooks don’t. Publishing an eBook is seen as relatively easy (even though it isn’t, when done right), but publishing a print book is viewed by many as a greater achievement. Print books, when designed well, are appealing to look at and can help enliven a home, whereas eBooks can only be viewed online.

Many people also still enjoy the act of going out and perusing a brick-and-mortar bookstore, maybe sitting with a prospective book or connecting with other book lovers. Similarly, print books offer authors the unique opportunity to connect with buyers directly over bookish events like signings and readings.

In this digital age, the authenticity, physicalness, and humanity of print books are unparalleled. This also helps justify the higher retail cost—provided the product was produced professionally

 

How to Make the Most of Your Print Books

Once you decide to publish in print, you can’t expect your book to sell itself. While some people are so successful selling books that it seems effortless, this is usually far from the truth. In addition to taking the time to ensure their book was the best it could be before it was published, these people also market their books well.

Marketing can be challenging. If you aren’t sure how to proceed, you can check out these tips on how to market your book, marketing suggestions from 1106 Design authors, and some ideas on how to promote your book for free.

To make the most of your print book, you can:

  • Attend book fairs, festivals, and similar markets to sell your print books.
  • Host readings and/or book signings at libraries, stores, and other venues appropriate to your genre and subject matter.
  • Show off your print book on social media. For instance, many people enjoy unboxing videos/photos.
  • Offer your book for sale at your book launch party (click here for ideas).
  • Publish your book at both IngramSpark and KDP so you have the widest reach.

 

Of course, before you market your book, you need to make sure it’s ready to be published. Your book should be well-edited and have a professional cover and interior design. 1106 Design is here if you need any help throughout the publishing process. Contact us today if you have any questions about how we can help your book stand out in the marketplace.

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