Are You Publishing a Book Series?

blogicon

1106 Design

January 08, 2012

Publishing a book is a huge undertaking, reserved for the truly courageous. Launching a series is more challenging than launching a single book, because it’s difficult to recover from a false start. Here are a few pointers:

(1) Before launching any book, but especially a series, a survey of the competition is in order. When buyers search your topic, and even when they enter your title word for word, your cover will be displayed alonside similar best sellers at Amazon. Your cover can borrow credibility from these best sellers if it is designed to look like them. If your cover concept is significantly different from others on display, it can scare buyers away.

(2) The titles and subtitles of all the books in your series should be written well in advance of the text. An experienced book title consultant will ensure that the words resonate with, and don’t repel, buyers.

(3) The cover design of the first title will become the foundation for all the books to follow. Keeping the above research in mind, your book designer will ensure that the design is flexible enough to accommodate the longest and shortest title in the series as well as consistently highlight the brand. (See the “For Dummies” books. The subject “pops” in white, but the series title is nearly as large. It takes second place visually because it’s yellow.)

(4) Just as with cover design, pricing research is important when launching a series. Buyers who enjoyed your first book will expect the price of the others to be similar. Pricing your book accurately from the start will deliver this consistency and ward off unpleasant surprises.

You may have guessed by now that 1106 Design offers all of the above services and more. Our team of dedicated experts will hold your hand throughout the book preparation process to give your book or your book series the best possible chance to succeed. Contact us today!

You may like these

Self-Publishing Services: What You Need to Know

Self-Publishing Services: What You Need to Know

Competition is tough in the publishing industry. Millions of books are published each year, and it’s a constant struggle to stand out in the marketplace and convince buyers to choose YOUR book. Offering a quality product is the first step toward publishing success....

read more
Author Story: Mark Graban

Author Story: Mark Graban

The Mistakes that Make Us: Cultivating a Culture of Learning and Innovation is one of several books authored by Mark Graban, who found inspiration in the idea of helping others learn from their mistakes and in the stories and insights shared by guests on his podcast...

read more
The Value of Full-Service Project Management Teams

The Value of Full-Service Project Management Teams

The term “self-publishing” is often associated with the vision of an author struggling to do everything—from editing to marketing—on their own. It’s true that self-publishers wear many hats, but that doesn’t mean they’re doomed to do everything without help. If you’re...

What Is the Best Bookbinding Option?

What Is the Best Bookbinding Option?

We recently discussed how print books are still a viable option for authors and how it’s important to offer as many versions of your book as possible. If you decide that producing a print book is right for you, you’ll be faced with many bookbinding options. How your...

Are Print Books Becoming Obsolete?

Are Print Books Becoming Obsolete?

It may seem that print books will be pushed out of the running as the world becomes increasingly tech-driven. We disagree. You may have heard that print sales declined in 2023, but it was only by about 2.6% (take a look at the stats on Publishers Weekly). There will...