When thinking about how to plan a book launch, it’s easy to envision a lovely cocktail reception at the local pub with friends and family members, all of whom are getting free copies.
Or perhaps your plan for a book launch is a table at the local indie bookstore, hoping that someone will stop by and ask you to sign their book.
Did you know that most book launch events attract less than thirty people and sell fewer than twenty books?
Those cocktail receptions are wonderful, and heaven knows the author deserves them! But a book launch—also called a “title launch”—has to be […]