Most people today seek to connect on a personal level: authenticity is key. So, when author Kathleen Vallee Stein was told by agents and publishers that she needed to become an expert on hospice and write a how-to book, she knew instinctively that her book needed to be written from a family member’s perspective and not that of an expert or medical professional. “I wanted readers to feel as if they were standing beside me when the doctor told my dad that guys like him were considered terminal,” explains Kathleen. “Hopefully, the reader would think, ‘If she can do it, […]
A book series is more than one book tied together by a common theme and author. If fictional, the series may continue a story with some of the same characters. Alternatively, the books may be tied together by a location or a genre. Or, the only thing the books have in common might be the author. Planning a series of books includes planning the design of your covers.
Book covers for a series are unified by graphic style and elements. For example, among other series, best-selling author […]
When an author makes the positive decision to self-publish, one of the first questions is, “Where is the best place to self-publish my book?” It’s confusing, I know; if you’re not handing over your manuscript to a traditional publishing company, then who exactly publishes your book?
I think it’s this search for the best place to self-publish a book that makes authors (perhaps not as frequently now) susceptible to self-publishing companies that promise to publish their book in return for a large fee and a cut of the royalties. With an application process that attempts […]
Compare the cover of a nonfiction book to the cover of a novel, and you’ll notice some distinct differences. The approach to nonfiction book cover design is also different from designing a cover for a novel. Understanding why it’s different can help you have an informed discussion with book designers.
First, let’s take a look at book cover design for novels.
Book Cover Design for Fiction
Fiction covers allow for more artistic license than nonfiction covers. They are vague by design. We want the prospective buyer to be intrigued without giving away the story. With the exception of romance titles, the main characters […]
If you’ve ever moved, you know the feeling. Before you can enjoy your new home, you must unpack a lot of boxes.
We moved to Hartsville, South Carolina, and we’re unpacking. We’re almost done, and we still haven’t found things we know are here some place. The unpacked boxes are unlabeled, or the label says, “office stuff” or “kitchen stuff.”
We won’t know what’s in any of the boxes until we unpack them. You’ve got the same problem when you start to write a book.
The Journey to Decision
Most of my clients don’t just wake up one morning, decide to write a book, […]
Lynn McGinnis has always loved books. She’s been an avid reader since she was big enough to pick up a book. So when it came time to think about how to transition her twenty-five years of experience in marketing, public relations and small business development into a new field, the decision to enter the field of author marketing and being an author marketing coach was a no-brainer.
In 2017, Lynn worked as managing director of an indie publishing company. She got to experience the entire […]