About Michele DeFilippo

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So far Michele DeFilippo has created 47 blog entries.

What Author Services Companies Do for You

The author who chooses to self-publish rather than seek a traditional publisher faces a dilemma: who will polish and package the book and get it ready to sell?

That’s the job of author services companies.

Some authors, often to the detriment of their books, take on these tasks themselves. Others cobble together the services they need—editing, proofreading, cover design, page layout, marketing and more—by hiring independent editors, book designers and marketing consultants.

Then there are companies […]

What Author Services Companies Do for You2019-07-19T13:25:44+00:00

Ideas for Author Websites

Are you looking for ideas for author websites? Look no further than our author website samples, which you’ll find at the bottom of this article. In these samples, you’ll find plenty of inspiration.

Before you scroll down, let’s take a step back. When you’re seeking ideas for author websites, it’s easy to overlook some of the basic components in favor of the bells and whistles. So, before delving into the samples, let’s go over some of the basic features of an author website and why you need them.

Feature Your Latest Release

The […]

Ideas for Author Websites2019-07-19T13:25:44+00:00

3 Reasons Why the Best Place to Self-publish Is You!

When an author makes the positive decision to self-publish, one of the first questions is, “Where is the best place to self-publish my book?” It’s confusing, I know; if you’re not handing over your manuscript to a traditional publishing company, then who exactly publishes your book?

I think it’s this search for the best place to self-publish a book that makes authors (perhaps not as frequently now) susceptible to self-publishing companies that promise to publish their book in return for a large fee and a cut of the royalties. With an application process that attempts to emulate a traditional publisher, authors […]

3 Reasons Why the Best Place to Self-publish Is You!2019-07-19T13:25:45+00:00

Nonfiction Book Cover Design: How It Differs from Fiction

Compare the cover of a nonfiction book to the cover of a novel, and you’ll notice some distinct differences. The approach to nonfiction book cover design is also different from designing a cover for a novel. Understanding why it’s different can help you have an informed discussion with book designers.

First, let’s take a look at book cover design for novels.

Book Cover Design for Fiction

Fiction covers allow for more artistic license than nonfiction covers. They are vague by design. We want the prospective buyer to be intrigued without giving away the story. With the exception of romance titles, the main characters […]

Nonfiction Book Cover Design: How It Differs from Fiction2019-07-19T13:25:46+00:00

Where to Get Book Ideas: Unpack the Box

If you’ve ever moved, you know the feeling. Before you can enjoy your new home, you must unpack a lot of boxes.

We moved to Hartsville, South Carolina, and we’re unpacking. We’re almost done, and we still haven’t found things we know are here some place. The unpacked boxes are unlabeled, or the label says, “office stuff” or “kitchen stuff.”

We won’t know what’s in any of the boxes until we unpack them. You’ve got the same problem when you start to write a book.

The Journey to Decision

Most of my clients don’t just wake up one morning, decide to write a book, […]

Where to Get Book Ideas: Unpack the Box2019-07-19T13:25:46+00:00

What an Author Marketing Coach Can Do for You

Lynn McGinnis has always loved books. She’s been an avid reader since she was big enough to pick up a book. So when it came time to think about how to transition her twenty-five years of experience in marketing, public relations and small business development into a new field, the decision to enter the field of author marketing and being an author marketing coach was a no-brainer.

Book Marketing Coach Lynn McGinnis, Book Marketing Coach

In 2017, Lynn worked as managing director of an indie publishing company. She got to experience the entire […]

What an Author Marketing Coach Can Do for You2019-07-19T13:25:46+00:00

eBook Help: Your Questions about eBooks Answered

We receive many inquiries from authors, asking for eBook help. How does a print book become an eBook? What’s a “mobi?” Does an eBook need a new ISBN?

So, we thought we’d pull together authors’ most popular queries and provide the answers here in one blog post.

eBook Help: Q & A

I’ve seen companies that will convert my paperback into an eBook and companies that want to charge more for formatting the eBook. Which do I choose?

We’ve all seen bad eBooks. These are almost certainly converted. We’ve also seen eBooks that look, and read, as easily as their print counterparts. These are […]

eBook Help: Your Questions about eBooks Answered2019-07-19T13:25:47+00:00

Self-Publish for Free and Four Other Self-Publishing Myths

I’m always glad to learn that authors “shop around.” Researching alternatives, talking to publishing professionals and obtaining competitive quotes help authors make an informed decision and debunk self-publishing myths such as “self-publish for free.” Unfortunately, publishing predators abound, ready to take advantage of unsuspecting authors by making promises they can’t keep or by making misleading statements.

How can you tell if a company may be a “publishing predator?” Raise a red flag if you see any of the following self-publishing myths on their website.

Self-Publishing Myth #1: Self-publish for free!

Translation: As per this recent blog post, the “publishing” portion of […]

Self-Publish for Free and Four Other Self-Publishing Myths2019-07-19T13:25:47+00:00

Author Story: Alex S. Avitabile

Three aspects of Alex Avitabile’s journey as a self-published author stand out. The first is his twenty year odyssey, from having the germ of an idea for a story to seeing the book published—a tale that in itself provides inspiration for other would-be authors. (As Alex says, “To those who have started a book, finish it! If I can write a book, anyone can.”)

Next would be the importance of proofreading, and the final theme could easily be “book marketing for beginners,” as Alex has quite an inventive plan for introducing his books to potential readers.

A Twenty-year Odyssey

The idea for Alex […]

Author Story: Alex S. Avitabile2019-07-19T13:25:47+00:00

Publishing a Business Book

Here’s my inspiration for this latest blog post on publishing a business book: the business cards scattered on my desk, crumbling in the bottom of my purse, and languishing in little piles in my desk drawers. Business cards from people with whom I’ve struck up conversations over the years at various events, but few that I’ve actually ever seen again, much less contacted.

But books? Every book I’ve ever received from a grateful client, a colleague, or someone who would like to do business with me – I can place them, I know how to reach them, […]

Publishing a Business Book2019-07-19T13:25:47+00:00