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Nonfiction Book Cover Design: How It Differs from Fiction

Compare the cover of a nonfiction book to the cover of a novel, and you’ll notice some distinct differences. The approach to nonfiction book cover design is also different from designing a cover for a novel. Understanding why it’s different can help you have an informed discussion with book designers.

First, let’s take a look at book cover design for novels.

Book Cover Design for Fiction

Fiction covers allow for more artistic license than nonfiction covers. They are vague by design. We want the prospective buyer to be intrigued without giving away the story. With the exception of romance titles, the main characters […]

Where to Get Book Ideas: Unpack the Box

If you’ve ever moved, you know the feeling. Before you can enjoy your new home, you must unpack a lot of boxes.

We moved to Hartsville, South Carolina, and we’re unpacking. We’re almost done, and we still haven’t found things we know are here some place. The unpacked boxes are unlabeled, or the label says, “office stuff” or “kitchen stuff.”

We won’t know what’s in any of the boxes until we unpack them. You’ve got the same problem when you start to write a book.

The Journey to Decision

Most of my clients don’t just wake up one morning, decide to write a book, […]

What an Author Marketing Coach Can Do for You

Lynn McGinnis has always loved books. She’s been an avid reader since she was big enough to pick up a book. So when it came time to think about how to transition her twenty-five years of experience in marketing, public relations and small business development into a new field, the decision to enter the field of author marketing and being an author marketing coach was a no-brainer.

Book Marketing Coach Lynn McGinnis, Book Marketing Coach

In 2017, Lynn worked as managing director of an indie publishing company. She got to experience the entire […]

eBook Help: Your Questions about eBooks Answered

We receive many inquiries from authors, asking for eBook help. How does a print book become an eBook? What’s a “mobi?” Does an eBook need a new ISBN?

So, we thought we’d pull together authors’ most popular queries and provide the answers here in one blog post.

eBook Help: Q & A

I’ve seen companies that will convert my paperback into an eBook and companies that want to charge more for formatting the eBook. Which do I choose?

We’ve all seen bad eBooks. These are almost certainly converted. We’ve also seen eBooks that look, and read, as easily as their print counterparts. These are […]

Self-Publish for Free and Four Other Self-Publishing Myths

I’m always glad to learn that authors “shop around.” Researching alternatives, talking to publishing professionals and obtaining competitive quotes help authors make an informed decision and debunk self-publishing myths such as “self-publish for free.” Unfortunately, publishing predators abound, ready to take advantage of unsuspecting authors by making promises they can’t keep or by making misleading statements.

How can you tell if a company may be a “publishing predator?” Raise a red flag if you see any of the following self-publishing myths on their website.

Self-Publishing Myth #1: Self-publish for free!

Translation: As per this recent blog post, the “publishing” portion of […]

Author Story: Alex S. Avitabile

Three aspects of Alex Avitabile’s journey as a self-published author stand out. The first is his twenty year odyssey, from having the germ of an idea for a story to seeing the book published—a tale that in itself provides inspiration for other would-be authors. (As Alex says, “To those who have started a book, finish it! If I can write a book, anyone can.”)

Next would be the importance of proofreading, and the final theme could easily be “book marketing for beginners,” as Alex has quite an inventive plan for introducing his […]

Publishing a Business Book

Publishing a Business Book

Here’s my inspiration for this latest blog post on publishing a business book: the business cards scattered on my desk, crumbling in the bottom of my purse, and languishing in little piles in my desk drawers. Business cards from people with whom I’ve struck up conversations over the years at various events, but few that I’ve actually ever seen again, much less contacted.

But books? Every book I’ve ever received from a grateful client, a colleague, or someone who would like to do business with me – I can place them, I know how […]

How to Sell eBooks at Walmart

Walmart launched its eBook sales platform on August 22 in partnership with Kobo (more properly known as Rakuten Kobo), going head-to-head with Amazon’s Kindle. While Walmart has sold the Kobo eReader for years, it is now making available Kobo’s library of eBooks for individual sale, along with an option to subscribe to audiobooks. Books purchased from Kobo can be read on their branded eReader and also through the Kobo Books app, which can be downloaded on any smartphone or other device.

Walmart’s eBook page can be found here. When you click on a book for more information, you […]

CreateSpace and Kindle Direct Publishing: What You Should Do Next

On August 28, 2018, Kindle Direct Publishing sent out an email to customers with this subject line: CreateSpace and Kindle Direct Publishing to become one service.

Here is the body of the email from KDP in full. Read the email (if you haven’t already) and then scroll down for what we suggest you do next.

Hello,

We’re excited to announce that CreateSpace (CSP) and Kindle Direct Publishing (KDP) will become one service, and in the coming days, we will give CreateSpace members the ability to move their account and titles. To ensure a quality experience, we will add links […]

What Does It Mean to Self-Publish in 2018?

Ten years ago, if one were to ask the question, “What does it mean to self-publish?”, the answer might have been quite different than it would be today. Self-publishing has gained validation and wide acceptance over the last decade. Self-published authors have reached the best seller lists and entrepreneurs and professionals are realizing the value of authoring a nonfiction book to their businesses and careers. Self-publishing has allowed for publication of niche books that traditional publishers typically ignore. The barriers to publishing one’s own book—both real and perceived—are coming down, and if you wish to see your name in print, […]