As I write this blog post, Christmas is just under six months away. Hanukkah starts at the beginning of December. And Thanksgiving? It’s on November 22 this year.
All that to say, even as I sit here in the sweltering heat that is Phoenix, AZ in July, I’m thinking of cooler temps, holiday lights, turkey and… panicking authors. Holiday book sales are just around the corner!
The unfortunate truth is that if you want to have your book ready for holiday sales—let’s say mid- November latest—you need to have your manuscript ready for the design and editing stages now.