Simply put, an author platform is a pool of potential book buyers, people to whom you are connected in some manner and who have cause to purchase your book. It’s a good idea to know who might buy your book. This is market research you should do before starting to...
We’ve spent the last few blog posts telling you all the things you should be doing to build your online presence and to increase the “buzz” around you and your book, and now we’re going to tell you to stop! It’s easy to become overwhelmed with blogging and...
This past month we’ve been looking at evaluating and increasing your online presence. An important question to ask is: Who is taking about you? The “buzz” about you and your book is important, so if the answer is “no one,” it’s time to get to work!...
As you may recall, in our previous blog post we asked four questions to help you evaluate and improve your online presence. These questions are: 1. Who is your audience? 2. Are you blogging? 3. Who is talking about you? 4. Are you doing too much? In this week’s blog...
Authors know the work is not over once the book is launched; in fact, it’s only just beginning. If a book is going to get read, people have to know about it, and the responsibility for book publicity falls squarely on the author’s shoulders (even in “traditional...
