Live author events and book signings are important components of book launches. These tend to take place in indie bookstores and libraries, among other venues, all of which are closed now due to the COVID-19 (coronavirus) pandemic. The closure of brick-and-mortar...
How is it that some authors launch their books with endorsements printed on the cover and a ton of reviews? More than likely, these authors ordered Advance Reader Copies, or ARCs. So, what is an Advance Reader Copy? The ARC, also called an Advance Review Copy, is a...
Let’s face it: the Internet is where it’s at. Authors today must understand how to promote a book online. As we emphasized recently in our article on the 3:3:3 Book Launch Plan approach, every author deserves a nice book launch event in a lovely setting, surrounded by...
When thinking about how to plan a book launch, it’s easy to envision a lovely cocktail reception at the local pub with friends and family members, all of whom are getting free copies. Or perhaps your plan for a book launch is a table at the local indie bookstore,...
The book launch is over, but the job of marketing your book never ends. If you’re stuck for book promo ideas, this article is for you. We’ve gathered together some of the best book marketing ideas as reported by 1106 Design authors in their Author Stories. If you’d...
Lynn McGinnis has always loved books. She’s been an avid reader since she was big enough to pick up a book. So when it came time to think about how to transition her twenty-five years of experience in marketing, public relations and small business development into a...
