How is it that some authors launch their books with endorsements printed on the cover and a ton of reviews? More than likely, these authors ordered Advance Reader Copies, or ARCs. So, what is an Advance Reader Copy? The ARC, also called an Advance Review Copy, is a...
When thinking about how to plan a book launch, it’s easy to envision a lovely cocktail reception at the local pub with friends and family members, all of whom are getting free copies. Or perhaps your plan for a book launch is a table at the local indie bookstore,...
