by Michele DeFilippo | Aug 25, 2021 | Book Launch, Book Marketing, Book Marketing Plan
Now you’re ready to be a podcast guest. You’ve gone through the process of pitching a podcast, which means you’ve; Researched the podcasts your target audience will be listening to. Listened to those podcasts to determine which ones accept guests and the podcast... 
by Michele DeFilippo | Aug 23, 2021 | Book Launch, Book Marketing, Book Marketing Plan
Who’s ready to pitch to podcasts? According to podcasthost.com, there are over 2,000,000 podcasts available in the United States alone. That’s a virtual sea of opportunity for you to help market your book. Very few podcasts are recorded live, meaning you have a chance... 
by Michele DeFilippo | Nov 6, 2019 | Book Launch, Book Marketing
How is it that some authors launch their books with endorsements printed on the cover and a ton of reviews? More than likely, these authors ordered Advance Reader Copies, or ARCs. So, what is an Advance Reader Copy? The ARC, also called an Advance Review Copy, is a... 
by Michele DeFilippo | Aug 14, 2019 | Book Launch, Book Marketing
When thinking about how to plan a book launch, it’s easy to envision a lovely cocktail reception at the local pub with friends and family members, all of whom are getting free copies. Or perhaps your plan for a book launch is a table at the local indie bookstore,... 