by Michele DeFilippo | Jan 9, 2016 | Book Marketing Plan, Book reviews, Business Development, How to Self-publish a Book, Publishing Business, Self-publishing for professionals, Title Writing & Back Cover Copywriting, Writing
Resolutions are meant to be broken. Still, the beginning of the year is a great time to incorporate some new practices into your routine, particularly if you’re having trouble completing your manuscript, want to self-publish your book but are resisting the notion for... by Michele DeFilippo | Oct 5, 2015 | Book Marketing, Book Marketing Plan, Business Development, Publishing Business, Self-publishing for professionals
The approach you take to self-publishing depends largely on your goals. Yes, your budget may also dictate your approach—cheap production using a self-publishing company, or, entering the publishing business and choosing your own service providers—but you must first... by Michele DeFilippo | Aug 2, 2015 | 1106 Design offers, Book Cover Design, Book Interior Design, Book Marketing Plan, Book Printing, Business Development, Editing & Proofreading, Editorial Evaluation, How to Self-publish a Book, Self-publishing for professionals
Marketing professionals are under the impression that we need to be told things are “easy.” Easy steps. Easy financing. Get where you want to go without effort. Increasingly, we also want things to be “free,” but that’s another blog post. The same extends to... by Michele DeFilippo | Mar 23, 2015 | Advanced Reader Copies, Book Marketing, Book reviews, Business Development, Publishing Business, Reviews, Selling Books
How do you choose a particular book to read? I’m willing to bet that you base your choices on: A friend’s personal recommendation An endorsement from a person whose opinion you value A book review published in a source you respect A “Best Seller” list A... by Michele DeFilippo | Jan 5, 2015 | Business Development, Publishing Business, Self-publishing for professionals, Selling Books, Why Self-publish?
This past weekend I watched a great movie, Begin Again, which for some reason had gone straight to DVD despite its feel-good storyline and major star power. Without giving away the plot, at the end of the movie, the newly discovered singing talent is about to sign a... 