by Michele DeFilippo | Oct 19, 2015 | Book Marketing, Self-publishing for professionals, Selling Books, Video Book Trailers, Video Book Trailers
Editor’s Note: We are pleased to have Jerome McLain as our guest blogger this month. In this post, which is done in an entertaining “interview” format, Jerome talks about why video book trailers are an author’s best friend when it comes to book...
by Michele DeFilippo | Jul 6, 2015 | Book Pricing, Publishing Business, Publishing Options, Self-publishing for professionals, Selling Books
On July 1, 2015, Amazon.com changed how royalties for self-published Kindle books are structured. Rather than paying authors when a book is downloaded, it will pay for the number of digital pages that are turned (so to speak). Thus, if a book is downloaded but goes...
by Michele DeFilippo | Mar 23, 2015 | Advanced Reader Copies, Book Marketing, Book reviews, Business Development, Publishing Business, Reviews, Selling Books
How do you choose a particular book to read? I’m willing to bet that you base your choices on: A friend’s personal recommendation An endorsement from a person whose opinion you value A book review published in a source you respect A “Best Seller” list A...
by Michele DeFilippo | Jan 23, 2015 | Book Marketing, Publishing Business, Self-publishing for professionals, Selling Books, Why Self-publish?
In our last blog post, we addressed the increased legitimacy of self-publishing as a valid alternative to traditional publishing, and presented a couple of reasons to take the self-publishing route: Giving the Gatekeeper the Runaround, and Money. Here are four more...
by Michele DeFilippo | Jan 5, 2015 | Business Development, Publishing Business, Self-publishing for professionals, Selling Books, Why Self-publish?
This past weekend I watched a great movie, Begin Again, which for some reason had gone straight to DVD despite its feel-good storyline and major star power. Without giving away the plot, at the end of the movie, the newly discovered singing talent is about to sign a...
by Michele DeFilippo | Dec 22, 2014 | Author blogs, Author Websites, Book Marketing, Book Marketing Plan, Selling Books, Social Media
We’ve spent the last few blog posts telling you all the things you should be doing to build your online presence and to increase the “buzz” around you and your book, and now we’re going to tell you to stop! It’s easy to become overwhelmed with blogging and...
