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How to Promote a Book Online

How to Promote a Book Online

by Michele DeFilippo | Oct 8, 2019 | Author Websites, Book Marketing, Social Media

Let’s face it: the Internet is where it’s at. Authors today must understand how to promote a book online. As we emphasized recently in our article on the 3:3:3 Book Launch Plan approach, every author deserves a nice book launch event in a lovely setting, surrounded by...
How to Promote a Book Online

Opportunities for Authors in Changes to Facebook’s News Feed

by Michele DeFilippo | Jan 17, 2018 | Author Websites, Social Media

In an effort to take the focus off of fake news and an overload of information from business and community pages, Facebook has announced it is changing how posts are prioritized in its news feed. The news feed is what you see when you first open up the site on your...
AuthorU and Bublish: Book Marketing Tools for Authorpreneurs

AuthorU and Bublish: Book Marketing Tools for Authorpreneurs

by Michele DeFilippo | Oct 6, 2016 | Guest Posts, Self-publishing for professionals, Selling Books, Social Media

Guest post by Grace Allison, Modern Mystic and author of Do You Have a Dream?, A Dream is a Wish the Heart Makes, and Einstein’s Compass, A novel of what if? In the 1980s I was a sales representative for voicemail. In those days people relied on pink slips for...

What Author Websites Need to be Effective

by Michele DeFilippo | Jun 16, 2016 | Author Websites, Book Marketing, Social Media, Website Design

Did you know you have about three seconds to convince a website visitor to stay longer and explore? First impressions are critical. Site visitors will quickly form an opinion about your site, your author credibility, and your successfully self-published book. Here is...

Author Story: Lynn Lorenz

by Michele DeFilippo | May 6, 2016 | Author Interviews, Book Interior Design, Book Marketing, How to Self-publish a Book, Publishing Business, Selling Books, Social Media

In this series, 1106 Design interviews authors who have teamed up with 1106 Design to self-publish their books. Lynn Lorenz has some advice for authors: If you don’t have a passion for the subject you’re writing about—save your ink! One visit to the website for Lynn’s...
Why Every Author Needs a Platform, and How to Build One

Why Every Author Needs a Platform, and How to Build One

by Michele DeFilippo | Aug 16, 2015 | Author blogs, Author Websites, Book Marketing, Book Marketing Plan, Self-publishing for professionals, Social Media

Simply put, an author platform is a pool of potential book buyers, people to whom you are connected in some manner and who have cause to purchase your book. It’s a good idea to know who might buy your book. This is market research you should do before starting to...
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Recent Blog Posts

A Culinary Memoir: Priya Mary Sebastian’s Author Story

Mary Sebastian’s new book is Organic Tales From Indian Kitchens: Warm Spice And Everything Nice. Heart-Warming Stories And Recipes From Kitchen Tables In Two Continents. It is a “culinary memoir” that emphasizes the unbreakable bond between food and culture. In her...

Indie Publishing Resolutions for 2021

Pandemic publishing is sure to stay with us in 2021. As with other businesses, indie publishers have been met with challenges due to social distancing, work-from-home, reduced revenue and more. At the same time, people are reading more than ever. And, because indie...

Alex Finley: Author Story

Author Alex Finley characterizes her books as “satire,” and based on her bio, readers get a taste of what to expect when reading her popular Victor series. Alex Finley is a former officer of the CIA’s Directorate of Operations, where she served in West Africa and...

Cutting Corners Can Kill Your Book and Your Brand

By Wally Bock, The Writer's Edge A couple of weeks ago, I had a Zoom chat with a woman who wanted to write a book to help her business. Before we chatted, I checked out her website and her LinkedIn page. She seemed successful, mid-career, and ready to boost her brand...

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