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How to Promote a Book Online

How to Promote a Book Online

by Michele DeFilippo | Oct 8, 2019 | Author Websites, Book Marketing, Social Media

Let’s face it: the Internet is where it’s at. Authors today must understand how to promote a book online. As we emphasized recently in our article on the 3:3:3 Book Launch Plan approach, every author deserves a nice book launch event in a lovely setting, surrounded by...
How to Promote a Book Online

Opportunities for Authors in Changes to Facebook’s News Feed

by Michele DeFilippo | Jan 17, 2018 | Author Websites, Social Media

In an effort to take the focus off of fake news and an overload of information from business and community pages, Facebook has announced it is changing how posts are prioritized in its news feed. The news feed is what you see when you first open up the site on your...
AuthorU and Bublish: Book Marketing Tools for Authorpreneurs

AuthorU and Bublish: Book Marketing Tools for Authorpreneurs

by Michele DeFilippo | Oct 6, 2016 | Guest Posts, Self-publishing for professionals, Selling Books, Social Media

Guest post by Grace Allison, Modern Mystic and author of Do You Have a Dream?, A Dream is a Wish the Heart Makes, and Einstein’s Compass, A novel of what if? In the 1980s I was a sales representative for voicemail. In those days people relied on pink slips for...

What Author Websites Need to be Effective

by Michele DeFilippo | Jun 16, 2016 | Author Websites, Book Marketing, Social Media, Website Design

Did you know you have about three seconds to convince a website visitor to stay longer and explore? First impressions are critical. Site visitors will quickly form an opinion about your site, your author credibility, and your successfully self-published book. Here is...

Author Story: Lynn Lorenz

by Michele DeFilippo | May 6, 2016 | Author Interviews, Book Interior Design, Book Marketing, How to Self-publish a Book, Publishing Business, Selling Books, Social Media

In this series, 1106 Design interviews authors who have teamed up with 1106 Design to self-publish their books. Lynn Lorenz has some advice for authors: If you don’t have a passion for the subject you’re writing about—save your ink! One visit to the website for Lynn’s...
Why Every Author Needs a Platform, and How to Build One

Why Every Author Needs a Platform, and How to Build One

by Michele DeFilippo | Aug 16, 2015 | Author blogs, Author Websites, Book Marketing, Book Marketing Plan, Self-publishing for professionals, Social Media

Simply put, an author platform is a pool of potential book buyers, people to whom you are connected in some manner and who have cause to purchase your book. It’s a good idea to know who might buy your book. This is market research you should do before starting to...
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Recent Blog Posts

Author Story: Meredith Angwin

The widespread power outages in Texas were devastating, causing over 80 deaths during severe winter storms in February 2021. Unfortunately, the Texas power crisis played out as Meredith Angwin had predicted a power crisis would occur. In her new book, Shorting the...

Author Story: Nyle Kardatzke

Nyle Kardatzke is a veteran of indie publishing. Leatherport, Ohio: Tales from the Great Black Swamp is Nyle’s fifth self-published book! “All of my writing is hobby writing,” he admits. “Some people spend money on a boat or a second home; I spend money publishing...

How to Self-publish a Book on Amazon

For better or worse, Amazon has enabled millions of authors to publish their books without the help of a publisher. Amazon opened the doors for authors to sell their print and ebooks directly to readers by circumventing the need to be accepted by a publishing company....

Memories of a Small Town: Steve Love’s Author Story

Steve Love grew up watching football. In his hometown of Nowata, Oklahoma, Steve’s mother began taking him to Nowata football games under the Friday night lights when he was about nine months old. As a high school student, he played for the Nowata Ironman team, and...

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