by Michele DeFilippo | Nov 4, 2013 | Book Cover Design, Publishing Business, Title Writing & Back Cover Copywriting, Uncategorized
Self-Publishing Question #43 of 52: Should my photo and bio appear on the back cover of my book? The author bio should be very brief and focused on your expert credentials; readers want to know your background and why you are qualified to write this book, particularly...
by Michele DeFilippo | Oct 21, 2013 | Book Marketing, Publishing Business, Title Writing & Back Cover Copywriting
Self-Publishing Question #41 of 52: Should I hire an expert to write my book title? The title of your book must make an immediate and positive impression upon the prospective book buyer. It must quickly get to the heart of your book’s message; the buyer should...
by Michele DeFilippo | Jan 26, 2012 | Publishing Business, Title Writing & Back Cover Copywriting
One of the first questions asked by new self-publishers is, “How do I copyright my book?” Technically, copyright is automatic, by virtue of the fact that you wrote the manuscript. While copywriting your book is not required, following the simple steps to...
by Michele DeFilippo | Jan 8, 2012 | Book Pricing, Title Writing & Back Cover Copywriting
Publishing a book is a huge undertaking, reserved for the truly courageous. Launching a series is more challenging than launching a single book, because it’s difficult to recover from a false start. Here are a few pointers: (1) Before launching any book, but...
by Michele DeFilippo | Mar 14, 2011 | Publishing Business, Title Writing & Back Cover Copywriting
Ah, human nature. I just came across this post by Irene Watson, owner of Reader Views, a long-time and well-regarded source for book reviews in the publishing industry. In it, Irene describes how she was taken aback by an author’s accusation that her staff was...
