Title writing is a unique skill that requires marketing expertise. As an author, you may be an expert in a particular subject, but that’s a different skill than being able to choose the exact words that will capture and hold a potential buyer’s attention. Read more
You Tried Book Layout Yourself. Now What?
Let’s say you’ve listened to the predominant self-publishing message available today and tried to lay out your book in Word. Let’s say you quickly realized it’s a lot more difficult than you thought to get the results you want, and you have decided it’s well worth the money to hire a book designer. Congratulations, you’ve made the right choice! Professional design and typesetting help your book stand out and sell better. But now, you’re a little worried. You’ve never worked with a book designer before. How will you control the process and make sure […]
A professionally-designed book cover is absolutely essential when it comes to marketing your book. If your book looks good and stands out from the crowd, it has a better chance to sell. Read more
Staying on track is important when evaluating concepts presented by your cover designer. Chances are, when you show the concepts around to your circle of acquaintances, everyone will suggest changes—partly because they want to help, and partly because it’s just plain fun to participate. Read more
I discovered early on not to accept what they say.
They being the kids who explained on the first day of first grade that this Italian kid wasn’t allowed to play in the schoolyard, because I wasn’t Irish, and also because I was a “shrimp.” Hmm. We’ll just have to see about that, I thought. Read more