Have you noticed that online ads change to reflect whatever search you last performed in Google? Perhaps you searched for a cruise or a new fridge, or a certain health condition. All of a sudden you are inundated with ads for cruise deals, kitchen appliances and pain relievers!
These ads are just one example of what companies do with the data they collect online. They also inspired Dennis Meredith’s latest novel, The Happy Chip. Says Dennis, “The idea for The Happy Chip sneaked up on me rather insidiously. I realized […]