Book Promotion Items

Have you invested in a great book cover? Give your book the promotional materials it deserves! We can design a variety of professional collateral materials to help you promote your book, including logos, postcards, bookmarks, press kits, posters, banners, sell sheets and a handy CD with everything you’ll need when the media comes calling.

Prices below are listed in US dollars.


Logo Design

People buy from companies they trust. A professional corporate identity builds on the credibility established by your book cover and helps your business to be recognized as a serious publishing company. Conversely, a homemade or poorly-designed logo (or the absence of a logo) sends the message that your company is new, small, and possibly risky to do business with.

Our logos are unique designs created exclusively for your company. We do not use templates that were sold to hundreds of other clients, which may not include the transfer of rights to you. Designed specifically with book publishing in mind, your logo will be legible in any size and on any background and will work well on the most common business materials, from signage to business cards to book spines.

Based on your initial direction and preferences, our designer will develop at least six initial logo concepts, then revise your chosen concept until you are completely satisfied. Additional concepts, if needed, are $50 each. We’ll provide your final logo in the most common file formats for online use and traditional printing, in black and white and in color.  Our logo design service also includes the design of up to four stationery items you choose, such as a letterhead, a business card, an envelope, a fax cover sheet or a mailing label. Printing of these items is not included.    


Postcard or Bookmark Design

Postcards and bookmarks are low-cost ways of bringing your book to the attention of buyers, retailers and librarians.

Price includes front and back design and one round of revisions for either item. (For both items, double the price.) Printing is not included.

$302.00 each

Poster, Banner or Sell Sheet Design

Get the word out about your book! We will design a one-sided poster, banner, or sell sheet for direct mail or point-of-purchase events. One round of revisions is included in the price.

$347.00 each

Book Promotion Press Kit Design

Designed to help the media promote your book, press kits typically include a press release, testimonials, interview questions (with answers), and an author biography.

Press kit design includes:

  • Design of four pages
  • One round of revisions
  • Copywriting available on request for an additional fee.



Ready for Media Collection

You’ll be prepared to respond at a moment’s notice when the media asks about your book or you want to build a website. When your book is complete, we’ll send the following items to you:

  • InDesign files of cover and text (Mac only)
  • PDF files of cover and text
  • Author photo (Four versions: high and low res, black and white and color)
  • Front cover (Four versions: high and low res, black and white and color)
  • Corrected text saved as a Word file