About Michele DeFilippo

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So far Michele DeFilippo has created 218 blog entries.

Author Story: Yvette Benavidez Garcia

Master Sergeant Roy P. Benavidez was a military war hero who did two tours in Vietnam. His actions earned him the Medal of Honor and in the words of his daughter, Yvette Benavidez Garcia, “He has a following like no other.”

Yvette is an elementary school teacher who teaches 4th grade reading and writing. While four books have been written about her father, none were accessible to children. “All of my students learn about my dad at some point during the year, and about five years ago my students started asking if there was a book they could read about him. […]

How a Developmental Edit Can Save Your Book

Many entrepreneurs, speakers, consultants and other professionals write books. Authoring a book can be the next step in growing a business or advancing a career. A book adds a certain gravitas and helps to establish a person as an expert or thought leader—someone whose views on a subject are taken to be authoritative and influential.

Self-publishing is a great option for publishing this type of book. Self-publishing allows a professional to get the book to market at a strategic time for the business, not at a time that suits a publisher. Self-publishing […]

Author Story: Eleanor Gilvarry

Eleanor Gilvarry’s author story has so many unique aspects, it’s hard to know where to start.

Her children’s book, Why Do I Love You? was crowdfunded.

A decision to produce the book using offset printing rather than print-on-demand meant a new, larger trim size for her book, presenting a challenge to resize the beautiful illustrations that had already been completed.

And, while Eleanor’s original goal for writing her book was to create an additional source of income in an area that gave her passion and joy, she realized a joy in writing and publishing that […]

Who’s gonna hold your hand? Preparing the author to self-publish.

It’s tempting to look at companies that provide design, editing and other publishing services to authors and say, “Oh, they overcharge to do book design because there’s no competition,” or, “They don’t really want to do this work so they charge a lot and take a long time to do it.”

Statements similar to these were made in a blog post about book design, with a specific reference—even a recommendation if you can believe it!—to the services of 1106 Design and The Book Designers.

Besides getting a little hot under the collar (because yes, […]

1106 Design Self-publishing Author Story: Paul Hill

Culture shift in an organization is hard work. Undoing long-held beliefs and ways of doing. Agreeing on the values that should underpin the organization’s work moving forward. Creating new management practices that reflect those values. If not done properly, culture change can create much pain and upheaval, with some casualties. After much struggle to deal with change, most are able to leave behind the way it used to be and get on board with the new culture. And in truth, organizational culture change never ends.

Now imagine if that organization is NASA’s Mission […]

Why You Should Ask for an Editorial Evaluation

Two questions that authors rarely stop and ask themselves before self-publishing a book are:

  1. Is there a market for my book?
  2. Is my book ready for market?

Authors who are publishing a book as a hobby—perhaps a memoir meant only for family members—may not find these questions to be pertinent. Such an author is ready to put in the money for a nice book that will be passed down through the generations (one hopes), but is rarely concerned with how the cover might appear on Amazon or whether or not the book might […]

8 Ways to Make Your Book Lay Flat

Guest post by Sandy Gould, Direct Sales Manager, Color House Graphics

Each book design has a different purpose, and some books are more effective if they can lay flat on a surface when opened. For example, cook books, music books, instruction manuals and other similar books need to lay flat in order to be fully functional. To achieve this, the books should utilize a binding style that allows the book to lay flat when opened. Below are the various Lay Flat Binding options.


How long will it take to self-publish my book?

The length of time it takes to self-publish, from finished manuscript to finished book, depends largely on three factors:

  1. The state of your manuscript
  2. How quickly you can make decisions
  3. The process you choose to self-publish your book.

At 1106 Design, books are usually finished within 90 days if the editorial evaluation done at the beginning of the process recommends only a typical copyedit for the manuscript. That estimate includes the needed time to pause and reflect, but assumes that decisions will be made by the author in a timely fashion. Some […]

How Self-publishing Companies Blur the Issue of the ISBN

A rumor is floating around out there on the Web, one that says the need for the International Standard Book Number, or ISBN, is fading somewhat. In fact the opposite is true; with millions of books being published every year globally, the need to track those books by assigning them unique identifiers is greater than ever.

What Is an ISBN?

As a refresher for those not familiar with the ISBN:

ISBNs provide unique identification for books and simplify the distribution of your books throughout the global supply chain. The purpose of […]

3 Things Authors Need to Own

Authors who self-publish their books are notorious for letting someone else maintain possession of these three things:

  1. Their ISBN
  2. Their book files
  3. Their domain registration and web hosting.

OK, maybe that’s four things.

In any case, I am constantly helping authors retrieve ownership of one or the other, or between myself and my 1106 Design team, all four. Here’s why being the owner of each of these vital assets is in your best interest as an author and as a business person.


The ISBN is the unique identifier number assigned to your […]