A “Simple” Cover

blogicon

1106 Design

February 01, 2011

Designers often hear the following statement: “This is a simple job for someone who knows what they are doing.” Ah, if only it were so.

I’m not going to focus on the first part of the sentence (“This is a simple job…”) because none of us really understand someone else’s job. We can’t, because we’re not doing it. I want to talk about the second part of the sentence (“…someone who knows what they are doing.”). Who would think that an entire career could be summarized in just seven words?

This video perfectly contrasts the difference between “doing” and “knowing.”

You just saw 10 correct decisions that made a world of difference. Decisions about what to do, and what not to do. What you didn’t see is all the experience behind each decision and the research behind the whole. How did this designer come to think of these alternative ways to design the cover? He worked on thousands of projects, engaged in tens of thousands of conversations, and possibly hundreds of thousands of revisions (both seen and unseen by the client) over a lifetime of work. This is knowledge that can’t be delivered with a software program, and it’s the real power behind this “simple” cover.

1106 Design works with authors, publishers, business pros, coaches, consultants, speakers . . . anyone who wants a beautiful book, meticulously prepared to industry standards. Top-quality cover design, beautifully designed and typeset interiors, manuscript editing, indexing, title consulting, and expert advice. All offered with our most important service, hand-holding. We’ll take better care of you and your book than any “self-publishing company.” How may we help you? Post your comment here or email us using the Contact Us page.

You may like these

Self-Publishing Services: What You Need to Know

Self-Publishing Services: What You Need to Know

Competition is tough in the publishing industry. Millions of books are published each year, and it’s a constant struggle to stand out in the marketplace and convince buyers to choose YOUR book. Offering a quality product is the first step toward publishing success....

read more
Author Story: Mark Graban

Author Story: Mark Graban

The Mistakes that Make Us: Cultivating a Culture of Learning and Innovation is one of several books authored by Mark Graban, who found inspiration in the idea of helping others learn from their mistakes and in the stories and insights shared by guests on his podcast...

read more
The Value of Full-Service Project Management Teams

The Value of Full-Service Project Management Teams

The term “self-publishing” is often associated with the vision of an author struggling to do everything—from editing to marketing—on their own. It’s true that self-publishers wear many hats, but that doesn’t mean they’re doomed to do everything without help. If you’re...

What Is the Best Bookbinding Option?

What Is the Best Bookbinding Option?

We recently discussed how print books are still a viable option for authors and how it’s important to offer as many versions of your book as possible. If you decide that producing a print book is right for you, you’ll be faced with many bookbinding options. How your...

Are Print Books Becoming Obsolete?

Are Print Books Becoming Obsolete?

It may seem that print books will be pushed out of the running as the world becomes increasingly tech-driven. We disagree. You may have heard that print sales declined in 2023, but it was only by about 2.6% (take a look at the stats on Publishers Weekly). There will...