AuthorU and Bublish: Book Marketing Tools for Authorpreneurs

Guest post by Grace Allison, Modern Mystic and author of Do You Have a Dream?, A Dream is a Wish the Heart Makes, and Einstein’s Compass, A novel of what if?

In the 1980s I was a sales representative for voicemail. In those days people relied on pink slips for messages. It could take days to connect with the person you wanted to talk to. So when I told people about voicemail they gave me the “huh” look. Send a letter with my voice? Why would I want to do that? We have come a long way from the pink slips. With voicemail technology, I taught people how to communicate with each other. Today, thirty years later, the residential real estate brokers in Dallas, Texas are still using the voicemail technology to connect with their agents.

Bublish is the new technology for the publishing authorprenuers who want to connect their books to readers. I am an author, and I began my self-publishing career in 2004 with Authorhouse and with Amazon as my store. The sales of my book, “A Dream is a Wish the Heart Makes” did not do well. The marketing tools available through Authorhouse were expensive and did little in return.

Earlier in 2016, I joined AuthorU to learn new ways of publishing. Bublish was presented to Author U in summer of 2016. Like voicemail, which was the new technology of its day, I saw Bublish as the new technology for reaching buyers and readers. I purchased a one-year subscription immediately.

The set-up of the dashboard is very easy. I found you could download your book or write it on the Bublish dashboard. When you complete your book you can download it into an epub. The next step was to capture a few paragraphs of a chapter to create a book bubble. Then, I could add a short paragraph of how I came to write the chapter. With a push of a button, the chapter bubble and personal bubble were live.

Next, are connections to social media, Facebook, Twitter and a place where you can send people an email to have them follow your book bubbles. When you publish a new book bubble, it automatically goes to your followers.

You can tweet your bubbles and share them on Facebook. I added Tweetsmap to my marketing plan. I tweet my book bubble of “Einstein’s Compass” that will be out next year with a copy of the cover. On the dashboard of Bublish are three windows, one that shows how many people have read your book bubble, the date and which social media source it came from, in addition to how many people have read your profile. The last window is for Conversions. Bublish has a connection to bookstores, Amazon, Barnes & Noble, Smashwords, and anywhere you have set your book up to be purchased. The Conversion window tells you how many people went to look at your book on the on-line bookstore. They could have purchased the book at the same time.

The Bublish dashboard also has a synopsis of your book, your profile, and a link to your author page.

In the last three months, I have had 9,000 people read my book bubbles for my book, “Einstein’s Compass,” which has not come out yet. In addition, I am having sales on my first book, “A Dream is a Wish the Heart Makes.”

Bublish sends out an email to authors on Friday that says if you have a new book bubble by the weekend they will push out your book bubbles on social media that weekend.

To me Bublish is the new technology for Authorprenuers. It is the best marketing value for social media book promoting and selling.

Do you still have pink slips to call someone back? With the new communication technology, we have come a long way. Do you consider yourself a good marketer for your books? If not, Bublish will help you. Through AuthorU, the tools and talent that is available, I am just beginning to learn how to be an authorpreneur. Bublish is giving me the boost on the social media internet highway.

You may like these

Author Story: Mark Graban

Author Story: Mark Graban

The Mistakes that Make Us: Cultivating a Culture of Learning and Innovation is one of several books authored by Mark Graban, who found inspiration in the idea of helping others learn from their mistakes and in the stories and insights shared by guests on his podcast...

read more
The Value of Full-Service Project Management Teams

The Value of Full-Service Project Management Teams

The term “self-publishing” is often associated with the vision of an author struggling to do everything—from editing to marketing—on their own. It’s true that self-publishers wear many hats, but that doesn’t mean they’re doomed to do everything without help. If you’re...

read more
What Is the Best Bookbinding Option?

What Is the Best Bookbinding Option?

We recently discussed how print books are still a viable option for authors and how it’s important to offer as many versions of your book as possible. If you decide that producing a print book is right for you, you’ll be faced with many bookbinding options. How your...

Are Print Books Becoming Obsolete?

Are Print Books Becoming Obsolete?

It may seem that print books will be pushed out of the running as the world becomes increasingly tech-driven. We disagree. You may have heard that print sales declined in 2023, but it was only by about 2.6% (take a look at the stats on Publishers Weekly). There will...

Should You Publish Multiple Formats of Your Book?

Should You Publish Multiple Formats of Your Book?

So many authors ask us about the value of publishing in multiple formats vs. just one or two. Often the debate is between eBooks and print books in general, as more and more people think print books are going by the wayside. Some people are so bent on the print vs....