Book Cover Redo: The Corporate Blogging Book by Debbie Weil

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1106 Design

September 29, 2010

Recently we completed a book design project for Debbie Weil, author of a very successful book on corporate blogging. For this assignment, Debbie wanted to update the book to more effectively promote her consulting practice without breaking the connection to her earlier edition.

CorporateBlogging_Before-After-300x231

To accomplish this, we filled more than half of the new cover with Debbie’s portrait, since she is now the “product” being sold. To maintain the connection to the earlier book, we retained the black and orange color scheme, chose more contemporary fonts, and utilized just a small portion of the previous illustration.

This before and after example underscores the importance of having a clear and specific goal in mind before book cover design begins.  Your objectives should drive the design, not the other way around.

Oftentimes, new publishers will spend months or years creating a book without asking one simple question: “Will anyone but me be interested?” First, research the market. Then, write to the market. Last, design to the market. Who is your target audience? (No, it’s not “everyone.”) What do they want to know (that hasn’t been said before)? What do they need to know (urgently enough to spend money)? How can you fill that need? How do you plan to cut through the clutter and reach your target buyers? Answering these questions before you write the first word will drive every other decision and put you on the path to publishing success.

What do you want to know? What topics should we explore together? How can we help you along your publishing journey? Everyone here at 1106 Design wants to help. Post your comment here or email us using the Contact Us page.

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