by Michele DeFilippo | Sep 6, 2017 | Book Cover Design, Guest Posts
Guest post by Sandy Gould, Direct Sales Manager, Color House Graphics Each book design has a different purpose, and some books are more effective if they can lay flat on a surface when opened. For example, cookbooks, music books, instruction manuals and other similar...
by Michele DeFilippo | Oct 6, 2016 | Guest Posts, Self-publishing for professionals, Selling Books, Social Media
Guest post by Grace Allison, Modern Mystic and author of Do You Have a Dream?, A Dream is a Wish the Heart Makes, and Einstein’s Compass, A novel of what if? In the 1980s I was a sales representative for voicemail. In those days people relied on pink slips for...
by Michele DeFilippo | Sep 29, 2014 | Book Marketing, Guest Posts, Selling Books
Here’s a bit of book selling wisdom from Brian Jud of Book Marketing Works. How important is your content to potential corporate buyers? Consider this example. What would happen to McDonalds’ ability to raise financing and launch operations if all its physical...
by Michele DeFilippo | Aug 4, 2014 | Book Marketing, Book Marketing Plan, Guest Posts, Publishing Business
By Wendy Keller, Senior Agent, Keller Media, Inc. – Los Angeles Whether you plan to self-, subsidy or traditionally publish your book, wouldn’t it be nice to have a crystal ball to tell you whether or not it will sell? After over twenty-five years as a literary agent,...
by Michele DeFilippo | Jul 21, 2014 | Guest Posts, Writing
Are you in a writer’s slump? Know anyone who is? This book is a must for authors, especially if you need some juice to move your writing project forward! As author Jim Lynch shares: “Snappy Sassy Salty by Judith Briles is a simple but highly impactful book for all...
by Michele DeFilippo | Jan 20, 2014 | Guest Posts, Title Writing & Back Cover Copywriting
Choose a title for your book at least as carefully as you would select a given name for your firstborn child. – Nat Bodian, How to Choose a Winning Title Getting someone to pick up your book—even just to glance at the cover—is a monumental task. They have to...
