Do You Need an Author Website?

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1106 Design

July 02, 2024

The further we progress into this digital era, the more it makes sense for authors to eke out their own corners online. Social media can be a good place to start if you have the time to set up accounts and engage with others there. However, before long, you may be wondering if there’s another way to build your brand and help customers learn more about you.

The answer could be starting an author website. 

 

What Benefits Does an Author Website Offer?

Marketing

Your website will (and should) be unique to you. From the color scheme to your font selection, your website provides a multitude of opportunities to help you stand out from the crowd, strengthen your brand, and make meaningful, direct connections with customers outside the white noise of social media. If you have a newsletter (which we recommend), you can allow people to subscribe to it via your website.

Visibility

When you have your own website, you don’t need to worry about important information being buried under unrelated posts and ads. Similarly, a website offers yet another place to discuss your books and share purchase links, which can help make them more discoverable. Of course, to make the most of your website, you should use recommended SEO practices to rank well in search engines.

Control

An author website allows you to retain complete control over what you share, how your content is presented, and who’s able to view it. You may also have more control over the security of your content. If you wanted, you could even put some of your content behind a paywall, depending on where your website is hosted. Which leads us to…

Monetization

Some platforms allow you to put certain content behind a paywall. Alternatively, you could add a tip jar to your site by going through a third party like Buy Me a Coffee. You can also sell books directly from your website. Some authors might find this allows them to make more per book sold, depending on the platform used.

Attention

In general, people won’t visit social media just to learn about you. They’re usually there to unwind and network with others who share their interests. You can still get their attention and engage, but it’s harder to keep their attention in a space where they’re bombarded with so much information. Your website, on the other hand, is all about you. It cuts out the background noise.

Credibility

Websites provide a higher level of credibility than social media profiles, as long as they’re designed professionally. If you offer services in addition to a book, not having a website can be seen as a red flag, as websites provide another avenue through which potential clients can vet you before investing in your services or book.

 

How Can You Create an Author Website?

Though it’s possible to create your own website, we recommend hiring an expert, primarily if you don’t have any experience with website design and development, or simply don’t have time. Even if you hire an expert, be aware that you may still have monthly expenses related to the website, such as hosting.

Regardless of the route you take, you’ll be faced with many decisions, including where the website will be hosted, what domain name you’ll use, where to obtain the domain name, and how to keep your website secure.

We suggest researching services thoroughly and understanding what is available before you make your selection. Before you do, figure out what you need. How much storage and bandwidth is needed? How much are you willing to budget? Will you need a lot of support? How many pages do you want, and what content do you plan to share (click here for ideas)?

Fees and offerings vary across the board from service to service, so it’s important to do your research so you understand what you’re paying for and whether you need it.

At 1106 Design, we offer two website plans that include handholding throughout the process. If you’d like to learn more about how we can help with your website, feel free to contact us

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