The myths surrounding self-publishing are lengthy and broad, but the one that is hardest to tolerate is that self-published books are mediocre compared to their traditionally published counterparts.
When it comes to content, nothing could be further from the truth. Self-published books reflect some of the most authentic and fresh ideas likely to emerge at a time when information is often unoriginal and recycled.
When it comes to quality, however, self-published books don’t always live up to their content. This is because some authors cut corners when they’re developing their finished products. This is where indie authors should emulate traditional publishers, who know there’s no room for shortcuts to a quality book…and yes, it all comes down to what you are willing to invest.
Your book is at risk of a low-quality rating if you are:
1. Bypassing the revision process
I know the revision process can be daunting, but the most important part of writing is the refining that takes place when you circle back to your work with a critical eye. The beauty of any written work is revealed as the author burns off the rubbish by revising and rewriting until they are left with a pure product.
It is not uncommon for a book to go through two, three, even four revisions before the professional editing process begins, and this is exactly as it should be.
2. Not working with a professional editor
Professional editing is when your book gets polished to perfection.
In other words, if you need to cut costs, this is not the place to do it. You may be the only one who is qualified to tell your story, but your unique voice needs a partner with professionally trained eyes who can recognize good writing.
In this particular task, you are your own worst enemy.
An experienced professional editor will find patterns and nuances in your writing that you may be missing, thus helping you polish your work for publication.
3. Over-embellishing the interior
The simple fact is that if your book is well-designed, the actual design won’t be noticed. Good interior design is subtle, clean, and readable.
If people are commenting on the design, they are not focusing on the content. Your words should do the talking. The design should only complement and amplify, not overshadow those words.
4. Opting for a cheap cover
No matter what the old adage says, people will judge your book by its cover. It will be the reason that they pick it up or walk right past it. Tempt your audience so that they will want to hold your book. Once they’ve picked it up, be sure the quality dissuades them from putting it back down.
I’ll say it again: Splurge on the cover.
To sum it up…
To avoid having your book and your authorship labeled as mediocre, you must put quality first and resolve to never compromise on that standard. Establish the necessary rules to ensure your success…and then go for it.
At 1106 Design, we’ll help you every step of the way. Whether you’d like assistance with editing, interior design, or cover design, we have you covered. Contact us today and we’ll ensure top quality for your finished product.
