Self-Publishing Question #35 of 52: What practical considerations should I keep in mind when crafting my book title?
Here are a few practical, and perhaps even obvious, tips to consider when brainstorming book titles, but you would be surprised at how many authors ignore the obvious. Your book will require both a main title and subtitle. Because your titles must fit on the book cover, they should not be too long. If your book is part of a series, you need to come up with a title for the series and titles for all of the books planned for the series. Finally, make sure that the title is not misleading; it needs to reflect the content of the book!
Self-Publishing Question #36 of 52: If I sell my book at a conference, is it useful to have other “free giveaways” as well?
Conference attendees like to peruse the exhibit tables and collect free information and giveaways. If your book is the only item on your exhibit table, people might (or probably will) assume that they are available for them to take for free, and they will attempt to do so! Make sure you have some other item, such as a postcard or bookmark, or a pen printed with your book name, as a giveaway, and clearly identify your books as for sale only. Try not to leave copies of your book on the table if your booth will be left unattended. Consider a special price for your books to entice conference attendees to buy your book at the conference.