Your Self-Publishing Questions Answered (#45-46): Low-cost Covers and ISBNs

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1106 Design

November 18, 2013

Self-Publishing Question #45 of 52: Why are some cover designers so much cheaper than others?

If you look closely at low-cost covers, you’ll see they are really template-driven; they are all the same. Designers who produce this type of cover are taking care of themselves, not you. They’re telling you what you want to hear—that you can get a cover for a few hundred dollars—but they’re not giving you what you need to succeed. Boring covers are just that: boring. Buyers will gravitate to and buy books with covers that are visually compelling.

Self-Publishing Question #46 of 52: Why should I buy my own ISBNs when others offer them to me for free?

Beware of some self-publishing companies or POD Publishers who may try to sell you one of their own “ISBNs.” Quite often, self-publishing companies will purchase blocks of ISBNs and then offer ISBNs to their customers at a low cost or for free. While this might seem like an economical option to a cash-strapped author, the ISBN will be tied to the self-publishing company; the name of the company that purchased the ISBN is not transferable over to the author, and the self-publishing company becomes the publisher of the book. By purchasing an ISBN that is part of a block already assigned to another company, you are telling the world that the other company is the publisher and not you.

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