Your Self-Publishing Questions Answered (#21-22)

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1106 Design

June 03, 2013

Every two weeks, we answer two common self-publishing questions. Send us yours!

Self-Publishing Question #21 of 52: Should I use postcards to promote my book?

Mail a postcard, with book cover art on one side, to family members, friends, business associates, etc.  The other side will include information on how to order the book and a request for them to share the info with at least five friends. Your book designer can design a postcard and other giveaways, such as bookmarks.

 

Self-Publishing Question #22 of 52: Is giving away books a good marketing strategy?

Not all marketing strategies need to cost money, but many marketing strategies WILL cost books. Be prepared to give away books in order to spread the word. For example, you can offer your book as a door prize for a conference, or to be included in a gift basket that is given to speakers. Get in the habit of carrying a few copies of your book with you in your car or briefcase. You never know; you might give a stranger a complimentary copy of your book and that person might just become your book’s greatest champion as a result.

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